Privacy policy

FurMed is a platform powered by Vital Rx Pharmacy, 2192154 Ontario Inc., an Ontario-accredited pharmacy (OCP Accreditation Number 300344). FurMed is not a pharmacy. All dispensing, compounding, pharmacist review and counselling are provided by Vital Rx Pharmacy. In this document, "we", "us" and "our" mean Vital Rx Pharmacy, which provides its pharmacy services through the FurMed platform, and "FurMed" means the platform and the website at furmed.ca.

Effective date: October 29, 2026 | Last updated: October 29, 2026

Vital Rx Pharmacy, through the FurMed platform, is committed to protecting the privacy, confidentiality and security of personal information and personal health information entrusted to us.

1. Who we are

FurMed is a platform powered by Vital Rx Pharmacy. The pharmacy that provides pharmacy services through FurMed, and that is responsible for the personal information described in this policy, is:

  • Pharmacy / owner: Vital Rx Pharmacy, 2192154 Ontario Inc.
  • Physical pharmacy address: Earlsbridge Plaza, 5-10 Earlsbridge Blvd, Brampton, ON L7A 3P1
  • Telephone: +1 (905) 846-4411 | Fax: +1 (905) 846-4439
  • Email: furmedpetpharmacy@gmail.com
  • OCP Accreditation Number: 300344
  • Designated Manager: Jaimin Dave, Pharmacist, Designated Manager
  • Pharmacist consultation: Monday to Friday, 10:00 a.m. to 6:00 p.m. ET. Call +1 (905) 846-4411 to speak with a pharmacist.

Vital Rx Pharmacy is an Ontario-accredited pharmacy operating an Internet pharmacy service through the FurMed platform. This policy explains how we collect, use, disclose, retain and protect information when you use furmed.ca, submit a prescription, purchase products or services, or communicate with the Vital Rx pharmacy team.

Privacy Officer: the Privacy Officer of Vital Rx Pharmacy, 5-10 Earlsbridge Blvd, Brampton, ON L7A 3P1; furmedpetpharmacy@gmail.com; +1 (905) 846-4411.

2. Information we collect

We collect only information reasonably necessary for the purposes described in this policy, plus information we are required or authorized by law to collect.

  • Pet owners: name, contact information, billing and shipping information, delivery address, communication preferences, account information, and the content of messages, chat and callback requests.
  • Pet / animal information: pet name, species, breed, age, weight and information included in the prescription or provided to help us process it.
  • Prescription information: prescription images or files you upload, medication name, strength, quantity, directions, refills, prescriber details, dates, and prescription transfer details (including the previous pharmacy); information needed to verify a prescription or transfer.
  • Veterinary information: veterinarian name, clinic, address, phone, email, professional registration details, and prescriptions a veterinarian submits.
  • Payment information: handled by our payment processor through Shopify checkout or a secure invoice link. We do not store full card numbers. Where applicable, information needed to process insurance or payment claims.
  • Safety and quality information: information about adverse reactions, medication errors, recalls and complaints.
  • Website and device information: IP address, browser type, pages visited and similar technical data collected through cookies and analytics tools.
  • Communications: records of emails, text messages, calls and chat conversations, including interactions with our website assistant.

3. Why we collect it and how we use it

  • To receive, assess, verify and process prescriptions and transfers, and to dispense, prepare (including compounding) and ship medication
  • To verify prescriptions and prescriber information
  • To provide pharmacist counselling and respond to medication-related questions
  • To process payments and orders and arrange delivery
  • To communicate with you, your veterinarian and other authorized professionals about a prescription or order, where permitted or required
  • To maintain pharmacy and prescription records, including controlled-substance records where applicable
  • To manage recalls, adverse reactions, medication incidents, complaints and safety concerns
  • To prevent fraud, misuse and unauthorized access
  • For quality assurance, pharmacy operations and patient safety
  • To operate, secure and improve our website and services
  • To send marketing messages only where legally permitted and where the required consent has been obtained
  • To meet legal and regulatory requirements, including requirements of the Ontario College of Pharmacists

4. Pharmacy is a health information custodian (PHIPA)

An Ontario pharmacy is a health information custodian under Ontario's Personal Health Information Protection Act, 2004 (PHIPA). We handle personal health information in accordance with PHIPA and applicable professional and pharmacy requirements. We do not collect, use or disclose personal health information unless authorized or required by law, or with valid consent, and we limit collection, use and disclosure to what is reasonably necessary for the purpose.

Our information practices, summarized in this policy, cover how information is collected, used, disclosed, retained and disposed of, and the safeguards that protect it (sections 3 to 11).

5. Consent

We collect, use and disclose personal information with your knowledge and consent, except where permitted or required by law. By submitting a request, you consent to the uses described here, including contacting your veterinarian and, for transfers, your previous pharmacy. You can withdraw consent for marketing at any time. Withdrawing other consents may limit our ability to provide services, and some pharmacy records must be kept even where you withdraw consent.

6. Prescription and file uploads; secure channels

Files you upload are sent over an encrypted connection to private storage. They are not published and not placed in public website storage. Access is limited to authorized pharmacy staff and is recorded in an access log. We use time-limited secure links to open files and do not send prescription files by regular email. We keep a second, access-controlled backup copy of uploaded files so that they are not lost. Submit prescription information and other sensitive health information only through the secure mechanisms provided by FurMed, and please do not send it through unsecured public channels unless we specifically instruct you to.

Internet prescriptions are recorded in the pharmacy's regular prescription-record system and our online operation is available for inspection by the Ontario College of Pharmacists.

7. Who we share information with

We do not sell personal information. We disclose it only as needed and where authorized or required by law, and never more than is reasonably necessary for the purpose:

  • The veterinarian who prescribed or is involved in the animal's care, and healthcare professionals involved in the animal's care.
  • Another pharmacist or pharmacy, for example for a prescription transfer.
  • Service providers acting on our behalf under contractual and security safeguards, including: Shopify (website, checkout, orders, customer records); our payment processor; Supabase (our database and private file storage, located in Canada); Fly.io (application hosting, located in Canada); Resend (email delivery); prescription-management systems; text message delivery providers, if we use them; couriers and shipping carriers (only what is needed to deliver an order); analytics providers; and Google, which provides the artificial-intelligence service behind our website assistant (see "Website assistant" below).
  • Payment processors and financial institutions, and insurers or benefit administrators where applicable.
  • Regulators, law-enforcement agencies and courts, such as the Ontario College of Pharmacists, where required or authorized by law.
  • Professional advisers such as lawyers and accountants, bound by confidentiality.
  • A successor business in a sale or reorganization, subject to law.
  • Other persons where you have given valid consent or the disclosure is otherwise authorized by law.

These providers may be located outside Canada, including in the United States, in which case information may be subject to the laws of those places.

Website assistant. Our website assistant is an automated chat tool. What you type to it is sent to Google, which generates the reply. Please do not share personal health information, prescription details or your pet's medical details in the chat; ask for a pharmacist callback instead. The assistant does not receive your prescription files. FurMed does not store the text of your chat messages. Medication, dosing and symptom questions are not answered by the assistant and are referred to a pharmacist. If you use the microphone button, your web browser (for example Chrome, Edge or Safari) converts your speech to text, and your browser's provider may process the audio under its own terms. Spoken replies are produced by your own device. The assistant is not veterinary or medical advice.

8. Cookies and analytics

We use cookies and similar technologies for essential site functions (cart, checkout, security) and, where you agree, for analytics and to understand website usage. Analytics tools:. We do not place analytics or advertising trackers on the prescription upload form or its confirmation screens. You can control cookies in your browser settings or through our cookie banner. Blocking essential cookies may stop checkout from working.

9. Marketing, newsletter and text messages (CASL)

We send transactional messages (status updates, payment links, order and shipping notices, and communications needed to administer a prescription) as part of providing the service.

We send commercial electronic messages, such as our newsletter, only with your consent as required by Canada's Anti-Spam Legislation (CASL). Newsletter sign-up is an opt-in that you choose; we do not pre-tick consent boxes. Each commercial message identifies FurMed, gives our mailing address and contact details, and includes a working unsubscribe mechanism. You can unsubscribe at any time using the link in a message, by replying STOP to a text message, or by contacting us, and we will honour the request promptly (within 10 business days at the latest). Unsubscribing from marketing does not stop messages that are necessary to provide pharmacy services, process an order, administer a prescription or respond to your request. We keep a record of consent. Text message and data rates may apply.

10. Security

We maintain administrative, technical and physical safeguards designed to protect information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft and disposal, appropriate to its sensitivity. These include encryption in transit, private storage, role-based access, two-factor authentication for staff accounts, access logging and staff confidentiality obligations. No system can be guaranteed to be completely secure, and we continue to assess and improve our safeguards.

11. Retention and disposal

We keep information only as long as needed for the purposes described and to meet legal, professional, regulatory and pharmacy record-retention requirements. Retention periods follow applicable legal, regulatory and professional requirements for each type of record (prescription records, uploaded files, order and payment records, chatbot conversations and marketing records). When information is no longer required, it is securely destroyed or anonymized using safeguards appropriate to its sensitivity.

12. Access and correction

Subject to legal exceptions, you may ask to see the personal information, including personal health information, that we hold about you, and ask us to correct information you believe is inaccurate or incomplete. We may verify your identity first. Some information may be withheld as permitted or required by law, and some pharmacy records must be retained even where deletion is requested. We respond in accordance with applicable law and aim to respond within the time required by applicable law.

Send requests to the Privacy Officer: Vital Rx Pharmacy, Earlsbridge Plaza, 5-10 Earlsbridge Blvd, Brampton, ON L7A 3P1; furmedpetpharmacy@gmail.com; +1 (905) 846-4411.

13. Privacy complaints

If you have concerns about our collection, use, disclosure or protection of personal information or personal health information, contact our Privacy Officer (details above) and we will review your concern under our Complaints Policy. You also have the right to complain to the Information and Privacy Commissioner of Ontario, and you may contact the Office of the Privacy Commissioner of Canada or the privacy commissioner in your province.

14. Privacy breaches

If a breach of security safeguards involving personal information occurs, we will assess it, contain it, and where required notify affected individuals, the relevant privacy commissioner(s) and other bodies, and keep a record of the breach.

15. Applicable privacy laws (flagged for counsel)

This policy is intended to align with Ontario's PHIPA, Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), CASL, and the Ontario College of Pharmacists' privacy and record-keeping requirements.

16. Children

Our services are intended for adults. We do not knowingly collect information from children.

17. Changes to this policy

We may update this policy. The current version is posted on furmed.ca with its effective date, and material changes will be highlighted on this page.

18. Contact

Vital Rx Pharmacy, 2192154 Ontario Inc., Earlsbridge Plaza, 5-10 Earlsbridge Blvd, Brampton, ON L7A 3P1; +1 (905) 846-4411; furmedpetpharmacy@gmail.com. Privacy Officer: the Privacy Officer of Vital Rx Pharmacy.